Why? Because it’s the exact same tactic Bethesda used first with Elder Scrolls Online and then with Fallout Shelter. This is all speculation of course, but it’s pretty safe speculation. Bethesda gets a round of “It’s finally coming to Steam!” coverage from press and YouTube, the diehard Valve fans buy in, and 70 percent of that person’s money is better than none at all. Then when sales slow down and it doesn’t matter as much, bring it to Steam. ![]() All those early purchasers? Bethesda keeps Valve’s 30 percent cut. Not only is it Fallout-traditionally a preorder juggernaut-it’s also a multiplayer experience, and thus one where people will want to get an early start. With Fallout 76, Bethesda’s undoubtedly counting on the diehard fans buying the game on day one, Steam or no Steam. ![]() ![]() It’s controversial, and the policy has led to publishers (like EA) creating their own storefronts before. Valve traditionally takes a 30 percent revenue cut from games on Steam. Money is probably a better explanation though.
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